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Introduction to Visual Communication
In the first lecture we will talk about the difference of design concept and conceptual design, different types of communication, the importance and key principles of visual research as well.
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Image Analysis and History of Visual Communication
Second lecture is devoted to reading and understanding images. From Ancient Egypt to contemporary fashion photography, you will learn how the craft of creating images has evolved, what and how people in different cultures communicated visually.
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Design and Brand Language
In this lecture you will learn the difference between design and brand language, the importance of design DNA and the brand book in order to create consistency in your work in its presentation.
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Creative Thinking
This lecture is devoted to creative thinking. You will learn simple and effective lateral thinking technics which will help you to develop you creativity and will be an essential tool to express your ideas visually.
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Moodboards
Our fifth lesson will be all about moodboards, I will be showing real life example of brands' moodboards and teaching how to create a moodboard which is precise and clear.
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Portfolio
In the final lecture I will be discussing the difference between professional and university portfolio with plenty of real life examples of successful portfolios which helped applicants to achieve their goals.