The Course Content

  • Introduction to Visual Communication

    In the first lecture we will talk about the difference of design concept and conceptual design, different types of communication, the importance and key principles of visual research as well.

  • Image Analysis and History of Visual Communication

    Second lecture is devoted to reading and understanding images. From Ancient Egypt to contemporary fashion photography, you will learn how the craft of creating images has evolved, what and how people in different cultures communicated visually.

  • Design and Brand Language

    In this lecture you will learn the difference between design and brand language, the importance of design DNA and the brand book in order to create consistency in your work in its presentation.

  • Creative Thinking

    This lecture is devoted to creative thinking. You will learn simple and effective lateral thinking technics which will help you to develop you creativity and will be an essential tool to express your ideas visually.

  • Moodboards

    Our fifth lesson will be all about moodboards, I will be showing real life example of brands' moodboards and teaching how to create a moodboard which is precise and clear.

  • Portfolio

    In the final lecture I will be discussing the difference between professional and university portfolio with plenty of real life examples of successful portfolios which helped applicants to achieve their goals.

Course curriculum

Pricing options

The independent plan is suitable for independent leaners. It gives you access to 6 six pre-recorded lectures for 90 days. The Individual Support plan includes all 6 pre-recorded lectures with unlimited access, as well tutorial support. You will be getting written feedback for your homework and a personal 1 hour portfolio/project review session at the end of the course, which you will need to claim within 3 months upon purchase of the course.

Instructor

Founder of Atelier Research

Oleg Mitrofanov

For over seven years, I have taught over 7.000 students at leading Universities and colleges in the UK and abroad including Central Saint Martins College of Art and Design, London College of Fashion, Kingston University, Conde-Nast College, Istituto Marangoni, Bunka Gakuen, Kyoto Seika University and Osaka Fashion Institute and others. Apart from my academic career, I do provide consultancy services. Some of my past clients and projects include The Metropolitan Museum of Art in NY, the Musée des Arts Décoratifs in Paris, Gainsbury and Whiting, Golden Goose Deluxe Brand, Armani, Alexander McQueen, Chanel Beauty, Calvin Klein, Stella McCartney, H&M, and many others.